Built for women, by women
About our founder
Alisha Menon received her Ph.D, in Electrical Engineering and Computer Science from UC Berkeley, where she worked at the frontier of machine learning integrated into advanced wearable sensors. She is a National Science Foundation (NSF) Fellow and a UC Berkeley EECS Fellow, and has authored seven peer-reviewed publications spanning physiological sensing, intelligent systems, and human-centered device design. She has also worked at Apple and CTRL-labs, contributing to next-generation sensing technologies and seamless human–device interfaces.
Phira emerged from a simple but powerful frustration: in a world powered by real-time intelligence, women are still left with hindsight, not insight. Between delayed temperature shifts and inaccurate predictions based on old data, clarity comes too late to provide meaningful insights for real women with real cycles. Alisha saw a gap between what technology could do and what women were actually offered.
What began as a question became a focused pursuit: building technology that continuously captures the highest quality biological signals and translates them into real-time, actionable hormonal intelligence without disrupting daily life. Today, Alisha brings together scientific rigor, intelligent systems, and intuitive design to redefine how women understand their hormonal health.
“I wanted a tool to help me really understand my body without disrupting my life. Phira is designed to seamlessly and discreetly give women real control over their hormonal health and fertility.”
Dr. Alisha Menon, Founder & CEO
Ph.D. in Electrical Engineering & Computer Science at UC Berkeley
Post-doctoral Researcher at Rice University
About our founder
Alisha Menon received her Ph.D, in Electrical Engineering and Computer Science from UC Berkeley, where she worked at the frontier of machine learning integrated into advanced wearable sensors. She is a National Science Foundation (NSF) Fellow and a UC Berkeley EECS Fellow, and has authored seven peer-reviewed publications spanning physiological sensing, intelligent systems, and human-centered device design. She has also worked at Apple and CTRL-labs, contributing to next-generation sensing technologies and seamless human–device interfaces.
Phira emerged from a simple but powerful frustration: in a world powered by real-time intelligence, women are still left with hindsight, not insight. Between delayed temperature shifts and inaccurate predictions based on old data, clarity comes too late to provide meaningful insights for real women with real cycles. Alisha saw a gap between what technology could do and what women were actually offered.
What began as a question became a focused pursuit: building technology that continuously captures the highest quality biological signals and translates them into real-time, actionable hormonal intelligence without disrupting daily life. Today, Alisha brings together scientific rigor, intelligent systems, and intuitive design to redefine how women understand their hormonal health.
“I wanted a tool to help me really understand my body without disrupting my life. Phira is designed to seamlessly and discreetly give women real control over their hormonal health and fertility.”
Dr. Alisha Menon, Founder & CEO
Ph.D. in Electrical Engineering & Computer Science at UC Berkeley
Post-doctoral Researcher at Rice University
The Journey
Under its parent company, Aurelia Vitals, Inc., Phira has grown from an idea into a clinically grounded wearable platform. The journey has been shaped by competitive federal funding, including support from the National Science Foundation, early backing through the Rice Biotech Launchpad, and research funding with close collaboration from leading medical institutions Baylor College of Medicine and Texas Children’s Hospital Pavilion for Women.
As the company progressed, we transitioned from accelerator space into dedicated lab facilities at Texas Medical Center Innovation Factory, positioning our work within one of the largest medical centers in the world and deepening our proximity to clinical collaboration.
This support allowed us to move beyond the lab bench and into real-world testing, launching a multi-month free-living study that generated the longitudinal data used to train and refine our hormone modeling algorithms. Today, we are preparing for pre-launch, with early access opening soon, bringing hormonal intelligence closer to everyday life.
The Journey
Under its parent company, Aurelia Vitals, Inc., Phira has grown from an idea into a clinically grounded wearable platform. The journey has been shaped by competitive federal funding, including support from the National Science Foundation, early backing through the Rice Biotech Launchpad, and research funding with close collaboration from leading medical institutions Baylor College of Medicine and Texas Children’s Hospital Pavilion for Women.
As the company progressed, we transitioned from accelerator space into dedicated lab facilities at Texas Medical Center Innovation Factory, positioning our work within one of the largest medical centers in the world and deepening our proximity to clinical collaboration.
This support allowed us to move beyond the lab bench and into real-world testing, launching a multi-month free-living study that generated the longitudinal data used to train and refine our hormone modeling algorithms. Today, we are preparing for pre-launch, with early access opening soon, bringing hormonal intelligence closer to everyday life.
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